It's
always time for character watches...Watches with Character.
Vintage Advertising Food Related (C) Character Watches
Vintage Campbell
kids, Captain Crunch, Carlsberg Elephant Beer, Charlie Tuna, Coco, Colt 45 Malt
Liquor, Cookie-Crisp Wizard character watches.
For part one of Vintage Advertising
Food Related (A - B) Character Watches, click
here
For part three of Vintage Advertising
Food Related (D - J) Character Watches, click
here.
For part four of Vintage Advertising Food Related (K - Q) Character Watches, click here.
For part five of Vintage Advertising Food Related (R - Z) Character Watches, click here.
Advertisers often
used characters, mascots or trademarks to help sell their products. Red Goose
and Buster Brown shoes are just two of the oldest examples, but it really took
off with radio and television
advertising, especially effective when advertising to children. One of the
oldest advertising food related character watches that I know of is Mr. Peanut,
the advertising logo and mascot of Planters Peanuts.
Advertising Character watches mostly took off in the 70's & 80's as shown
below in alpha order.
Here we have a 1980's Campbell
boy Kid by Criterion Time, Swiss movement with the boy in blue
jeans, yellow shirt, and shoes on a white background with black numbers and
black hands and a red second hand to tell the time.
Here is the Campbell
girl Kid by Criterion Time, Swiss movement with the rosy cheeked girl kid with
bows and curls in her hair, dressed in a orange sweater and yellow dress with
black shoes carrying her orange lunch bag on a white background with black numbers and
hands and a red second hand to tell the time.
The same image is
on the side of the case sleeve.
In the 1970's, Bradley produced this Captain
Crunch marked Swiss Made. This dome shaped
(bubble) crystal with original MOD band has the Captain in full
uniform standing
with his iconic hat, tails, and boots on a white background with black
numbers and his arms to tell the time
including a detailed sword. One of my best finds. You don't see these
too often, they were an employee only buy, never sold directly to the
public.
Here is a nicely made 1970s Carlsberg Elephant Beer watch. The
beautiful hand-painted blue elephant is detailed with black ears, black
tail, bright white tusks and even toe nails, looking up centered on the
top of this gold tone watch on a silver background with black numbers
and gold hands, including a gold second hand to tell the time. Marked
with the Carlsberg logo in red and 17 jewels at the bottom, internally
marked Coro Inc. France ST 407. What a great find.
Charlie Tuna
1971 Star-Kist Foods Inc., by Claro Watch Co, one jewel Swiss movement with a
Hong Kong made dial & back marked Star-Kist food Inc. Here is Charlie, the best
dressed tuna with his hat and glasses next to a hook with a note saying
"Sorry Charlie" on a silver background with blue numbers along with white luminous dots at each number, black minute marks and
gold luminous hands, including a gold second hand to tell the time.
Charlie
Tuna
1973 Star-Kist Foods Inc. along with an unknown maker produced this
Charlie Tuna wearing his yellow cap with his name on it and his black
glasses. This lighter blue, smiling Charlie is next to the same old hook
with a note saying
"Sorry Charlie" all on a white background
with some ocean spray and with light blue numbers, light blue minute
marks and silver hands including a second hand to tell the time. This
one has a date window but it also came without a date. Marked 1973
Star-Kist Foods, Inc.
Another Charlie
Tuna, this time 1977 Star-Kist Foods Inc. along with an unknown maker produced this
Charlie Tuna wearing his yellow cap with his name on it and his black glasses. This NON calendar darker blue version has
smiling Charlie next to the same old hook with a note saying
"Sorry Charlie" all on a white background blue numbers, blue minute
marks and silver hands including a second hand to tell the time. Marked 1977
Star-Kist Foods, Inc.
In
the 1980’s, this Kellogg's Coco mascot for Coco Puffs was
produced for the UK market, marked Swiss made. Coco is sitting with a
half-smile on a white background with black numbers, black minute marks and with his hands
to tell the time. You don't see this one too often.
Here is a late '60s Colt 45 Malt Liquor watch by Vantage. This is a high
quality 25 jewel automatic watch made for the National Brewing Company
with a sweep second hand and is marked Malt Liquor on the right side in
red (hard to read here).
here
is a 1977 Cookie-Crisp Wizard Jarvis by Continental LeJour for the
breakfast cereal. Jarvis, the first Cookie-Crisp mascot is standing in a
blue robe with red boots and his red wizard hat with cookies on it. He
is holding his cookie magic wand ready to turn anything into
Cookie-Crisp on a white background with black numbers, black minute
marks and black hands including a second hand to tell the time. These
don't come up too often on the secondary market.
These came in these very simple plain orange boxes.
For more Information on Watches see:
The National Watch and Clock Museum: https://nawcc.org/index.php/museum
The West Coast Clock & watch museum https://www.agsem.com/West-Coast-Clock-and-Watch-Museum.php which is located at the Antique Gas & Steam Engine Museum http://www.agsem.com/
Any thoughts can be emailed to characterwatchtime@gmail.com
It's always time for character
watches...Watches with Character.
